It’s no surprise that celebrities use their fame to launch their own clothing brands. After all, what better way to extend the reach of their popularity than by affixing their name to apparel? Counting on their name recall and the support of their fandom, the clothing brands of celebrities often find wild success. In the following paragraphs, we’ll discuss the clothing brands that several celebrities have established, how successful they had been, and a memorable moment related to the brand.

FENTY by Rihanna

Rihanna’s Fenty is perhaps one of the most famous and successful celebrity clothing brands. Founded in 2016, Fenty is known for its oversized tees, jersey, and denim. It also features lingerie, sportswear, and a number of beauty products. The clothes are designed with Rihanna’s own sense of style and boldness in mind, with the brand reflecting her play on gender-neutral fashion and her own confident aesthetic. In fact, Fenty celebrates Rihanna’s vision of empowerment and body-positivity, and the line was received with unanimous success. Even Vogue declared it to be the “biggest fashion phenomenon of the decade”.

Jessica Simpson by Jessica Simpson

Jessica Simpson has another hugely successful clothing brand. Known for her work in the music industry, Simpson began her eponymous fashion line in 2006. The brand’s designs are known for being youthful and modern, while also keeping an element of classic glamor about them. Simpson’s clothing line offers everything from children’s clothes to shoes to handbags, and her brand has earned over a billion dollars over the years through its immensely popular designs. Notably, Simpson even ran a special line of designer merchandise featuring Dallas Cowboys apparel while she was engaged to the team’s quarterback, Tony Romo.

Ivy Park by Beyoncé

Beyoncé has her own celebrity clothing line, too. Similarly, her Ivy Park streetwear line elevates casual apparel with uniquely stylish designs and vibrant colors. Each piece of her clothing is meant to be a visceral expression of power and self-love. After its launch in 2016, Beyoncé’s brand became a sensation, and its pieces continue to remain in high demand. It has since become one of the most successful celebrity clothing brands in history, with a series of celebrity endorsements and collaborations.

Yeezy by Kanye West

 Kanye West’s Yeezy brand has been around since 2015 and has sold millions of items since its inception. Best known for his work in the music industry, West’s Yeezy brand offers something for everyone with its multifaceted streetwear collection. In the brand’s sneakers, tees and hoodies, and more, its designs evoke the attitude of a hustler, something West personifies in his own life. As a result, the success of Yeezy has been overwhelming and continues to rank high on the list of most popular celebrity clothing brands.

David Beckham by David Beckham

David Beckham has also released his own clothing line. Launched in 2018, the range of clothes available is quite broad. His brand, called House 99, is a combination between classic and trend-driven styles. The brand looks to deliver a bold and exciting wardrobe for the modern man, while staying true to Beckham’s famous sense of style. The launch of House 99 was followed by a great reception from fans, and it has since enjoyed widespread success.

Daya by Zendaya

Zendaya has made a name for her own chic style, so it makes sense that she has a clothing line of her own. Launched in 2018, her line Daya by Zendaya is inspired from her own style and caters to a wide range of fans. It includes denim, jackets, dresses, and tops, all designed with Zendaya’s inimitable blend of class and funkiness. She has also worked in collaboration with Tommy Hilfiger and Lancôme in the past, furthering the reach and success of her brand.

JLO by Jennifer Lopez

Last, but certainly not least, is the entry of actress and singer Jennifer Lopez. Her collection, simply called JLO by Jennifer Lopez, features modern oversized knitwear sets, sleepwear, sportswear, and jeans. Sourced from the US and Mexico, the designs feature comfortable silhouettes and bold colors, combined with the same glamorous style associated with Lopez. The collection takes tons of inspiration from Lopez’s own wardrobe, and it has been wildly popular since its launch in 2011. In 2019, the brand celebrated its 8th anniversary in a big way, hosting several special events and discounts.   As the above celebrities prove, celebrity clothing brands are an effective way to summon the loyalty of fans and reap business rewards. With their help, these clothing lines have seen unprecedented success, forever cementing their reputations as the defining celebrity fashion brands of the era.